Elements and Performance Criteria
- Publicise an event
- Relationship is established with media contacts, in accordance with organisational requirements
- Event details and support materials are gathered and presented in a logical and concise manner to the media
- Information provided to media is recorded and maintained, in accordance with organisational requirements
- Determine media requirements
- Media's potential interest is assessed and arrangements are made to meet their needs
- Operational responsibilities are balanced against provision of information to the media
- Provide information to media
- Every opportunity is used to promote the organisation, its services and personnel, in accordance with organisational requirements
- Information is supplied to the media when operational situation permits
- Event details and support materials are gathered and presented in a logical and concise manner to the media
- Information provided to media is recorded and maintained, in accordance with organisational requirements